As with most businesses, we like to be as flexible as possible with any payment structure to suit your business and your current understanding of SEO and that is why we offer a ‘Performance Based SEO’ cost option.
From reading our other pages about SEO history, that rankings can go up as well as down and for competitive terms you certainly do not start anywhere near page 1, that takes time and a lot of effort on behalf of the SEO company that you choose to get you there.
We know, as you will, that the majority of the searches (98%) stay on page one of Google and the top 3 positions take approximately 60-70% of the traffic. Hence, any company that has their business in the top 3 positions for a competitive and searched KW in Google will ultimately be receiving a lot more traffic, more inquiries leads and business.
You may ask yourself, why should I pay for SEO when I am not at the top of page 1? If my SEO agency gets me the additional business through SEO then I think their efforts should be rewarded accordingly, my business benefits and so should they.
Interested in Improving Your Online Status?
Our Performance Based SEO Cost Structure
Baseline Rate
We would start by selecting 20 KWs that to be targeted on a small baseline rate, below the amount you would pay for the same KWs using our monthly retainer option. E.G. for instance, ‘Double Glazing Essex’, ‘Double Glazing Southend’, and another 6 towns in Essex. On the performance basis, this would start at £500/month, when compared to £1500/month for a straight forward monthly retainer basis.
Half KWs on Page 1
We take a snapshot at the end of the month and if 50% of the targeted KWs are now positioned on page 1 of Google then our monthly fee would increase to £750/month. If the rankings fall back, then we revert the SEO rates.
Half KWs in Top 5
At the end of the month if more than 50% of the KWs are now in the top 5 ranking positions in Google, our fee increases to £1250/month, again if they fall back we revert back to that level of SEO rates applicable.
Half KWs in Top 3 or Better
At this level your business will be getting a lot more additional leads. Our SEO rate increases to £1750/month. And if we are able to get ALL of the targeted KWs in the top 3 positions per month our rate for this hypothetical set of KWs would increase to £2500/month.
Pros and Cons of Using Performance Based SEO Pricing
You will keep your initial marketing costs in SEO relatively low when compared to opting for a fixed monthly retainer.
When results, leads increased business start entering your books you then pay for those results by higher SEO fees. In effect, it is the same as rewarding a good sales team.
Providing a small budget to us initially will mean the amount of SEO we can perform is limited and the time to get you the rankings is going to take longer.
As long as we perform and produce higher rankings for the desired KWs, you will get a lower ROI when compared to straight-forward monthly retainer SEO pricing.
Interested in Improving Your Online Status?