Our Thorough Keyword Research Service May Surprise You

The starting point of any SEO campaign from a perspective of a service company (dentist or plastic surgeon) is to establish the specific ‘Keywords’ that people who are looking for those services are actively searching for.

So for example, if a woman who had experienced a massive body change after giving birth and felt that her body had changed sufficiently to warrant thinking about using a plastic surgery to alter her appearance what terms would she be typing into the search engines to find services to help her solve that problem?

She may research what options are available to her at her age and health levels and to do that she might search for terms such as ‘breast surgery options’ or ‘risks of tummy tuck surgery’. Once sufficient initial research had been conducted and she wanted to actually find a suitable consultant to have an initial consultation about the process my mind would change to search for more direct and specific terms. Such as, ‘Best breast surgeon in London’, ‘breast surgeon London’, ‘London Breast surgeon’ or perhaps more specific, ‘’North London Breast Surgeon Consultant’.

It is these direct terms that a plastic surgeon, who specialises in breast surgery and based in London would want to have somewhere on his website. OR have his website target these specific terms in the search engines to pick and rank highly in the Search Engine Ranking Positions (SERPs).

Research of this kind is tremendously important for a company and an SEO consultant’s perspective, primarily because we would aim to build a website and get it ranked for KWs that are commercially viable - in that they are terms people are more likely to take action (call or email the company) once they find a suitable highly ranked website.

If a website is built but there has been no targeted research into terms that people are actively searching for then it is highly likely that that website will NOT be receiving ideal search engine traffic and that there will be fewer calls to the company specifically for their services.

The sole aim of effective Keyword Research is too:

… “Capture the most commercially viable words that potential customers that are active and continuously searching for in relation to your own services, this will result in a far higher ROI for the company behind that website”

Proof of this can be found on the financial benefits of an SEO consultant page.

Once we have found patterns from competitors, then we are able to construct your URL structures, meta titles, H1 titles for each page and how each Silo should look from the search engine’s perspective. If the KW volume is excessively large, or part of the KWs are deemed competitive then we shall look to tackle part of the entire batch of KWs in sections, or if you wish all at once (subject to monthly fees).

The Keywords that we pick to use on the main website are then used to establish the ‘on-page’ content of the website URLs, H1 titles, meta titles and ALT tags.

If you want to know more about how we can help your company be discovered for your businesses, services, then please fill out the details on the discovery page OR feel free to contact us using the contact page or details at the bottom of the website.

Yes, that is one of the fundamental parts of our research, we finely look through competitor websites to see if there is a pattern emerging within their URL structure that we can use to enhance your own website in the SERPs. This is one of the main ways we construct the URL structure of your website.

This is where it gets really interesting for KWs, as we look for indirect words or phrases that could lead to an individual looking for your services or similar services to your own and we also look at the potential of competitor branded traffic.