Ethical Link Building Services For Businesses in Essex and The UK

Once the framework of the on-page content and design has been completed (this might include an initial plan of 15-20 pages), the website is then ready to have back links created that link back to the website or pages on the website. You can start building out links to the website prior to competitions of the website.

All of the initial link building efforts are simply known as ‘off page’ or ‘off-site’ SEO, all the work here is simply to gain trust and authority of the website in the eyes of Google or other search engines.

We generate a long list of 'target links' through our research, effectively we examine the top links that the websites in the top 5 positions for your target KWs and look to replicate as many as possible.

This is an arduous process that generally sees results within 3-6 months of starting this particular search optimization technique. (Results can be defined as page 1 rankings for the specific words or keywords that we agreed to rank for in the on-site stage).

Although we mentioned 3-6 months for targeted Keywords to appear on page 1, bear in mind that 'long-tail' keywords will rank on page one a lot faster if the pages have been correctly set-up.

For instance, the phrase 'best plumber in Leigh on Sea' will probably rank on page 1 as soon as the page in indexed! Yet a phrase such as 'Car Insurance' will take a lot (thousands of links) to get onto page one and will possibly take 2 + years to get there. 

The time it takes to do SEO effectively depends on the client's budget, how difficult their phrases are to rank and the level of competition and their links which have to be duplicated.

When you use the service of any SEO company you need to be aware that they will be building links to your website and seeking the cheapest option will not be the best option, as they will use outdated methods which are no penalised by Google. The end result will mean website lost or the recovery cost will be too great.

Backlinking methods have changed greatly since 2010, namely because Google changed their algorithm massively to stop or prevent cheap link building strategies that manipulated their ranking positions on purpose. Now SEO companies need to be aware of penguin penalties and cases of over-optimised anchor text ratios.

Our SEO backlinking methods are aimed at the long-term, short-term methods will only get your website into trouble.

Gone are the days when a cheap Fiverr gig that would generate 5000 blog comments on spammy websites with the exact match targeted Keyword in the anchor text gets to you to the top of the rankings.

Google wants to have real businesses at the top of the rankings who have taken the time and effort to build out a solid base of links to their websites and a number of paid directories. They want professional businesses to top their page 1 rankings.

That means a diverse and multi-layered approach which would also include utilising social media such as Facebook, Twitter or YouTube.

We aim to provide your website with a rich and diverse link ratio and not all powerful links, nor all weak links. A mixture of links, both follow and no-follow links are required.

Not all links are the same, they each have different levels of authority from the eyes of the search engines. For instance, a link from an authority site, such as bbc.co.uk or Wikipedia.org would be regarded with much higher value than a blog comment that was on an irrelevant blog that was not related to your website. (NB – it is very hard to get a link from either of those sites).

If there are sufficient backlinks to the website from relevant and important websites in relevant niches and we still are not seeing rises in the ranks in the SERPs then it might be time to reconsider the web design and layout of the website. It might only mean a minor adjustment to the content and titles, but all this might be the difference between page 1 and page 2.