How Can An SEO Company Be Ethical?
From an Ethical SEO perspective and position, there are a number of factors to consider when maintaining a high standard of SEO when considering on-page website design and the backlinks that are sent to a website. A number of terms used to describe unethical methods for SEO, such as ‘Blackhat’, ‘Grey Hat’, ‘Cloaking’ have been coined over the past few years.
Our SEO methods adhere to the webmaster tool guidelines that have been published by Google here:
There is a lot material to read and take in, so we will summarise this for you on the guidelines that are relevant to our SEO clients:
Auto Generated Content: This is content that has been automatically generated using software that finds similar phrases and terms across the internet and randomly puts them all together in separate paragraphs. The end result simply doesn’t make sense to anyone with a good grasp of heir native language.
We advise and want all of our clients to either create their own unique content or use our writers to create unique content for their websites.
Sneaky Redirects: A redirect is when a user clicks or think they click on a specific link and they are re-directed to another website that they do not want to be on or have gone to. This is something we will not and do not do at Best SEO in Essex.
There are reasons to do 301 redirects, for instance, if you are moving your website to another domain or changing your inner URL structure. All of the reasons we might introduce a re-direct on your website will be normal reasons.
Link Schemes: The Google algorithm is based on links from other websites, it provides the best results to users and that is why their search results are the best and it is most well known. Google advises that if there are any link building that is intended to manipulate the search results, then that is against their Webmaster Guidelines. They provide examples of link schemes they do not like:
- Buying or Selling links
- Link exchanges with other webmasters
- Large-scale article with keyword rich anchor text used in their links.
- Automated link building programmes that create thousands of links to your website
We build links, we have to as we are an SEO company (any SEO company that says that they DO NOT build links and they are based at the top of Google, are simply lying) and any SEO company knows that the algorithm is based on links.
The links we build to your website will be naturally based links. Links that any business operating within the UK will want to get overtime. Eventually anchor text links* will need to be built or created to push your website up the rankings, especially if you are a business.
*Why you may ask? – Well ,there is a known reward for being at the top of Google – you get a lot of targeted visitors coming to your website, your business grows. With every type of investment, there is risk involved and there is a reward. We aim to minimise the risk to your business and maximise the reward and we’ve had any of our client's websites penalised by Google in any way.
Cloaking: Is when you show different content to a user than to a Google Bot. For the best way to understand this, please watch the video from Matt Cutts on this.
We do not participate in this method.
Hidden Text and Links: This is simply referring to a way of giving the human user different information to the Google search Bot. For instance, here are a few examples that Google list:
- Using white test on a white background
- Locating test behind an image
- Using code to position text off the screen
- Setting the size of the content to zero
- Hiding a link by using a small character in the middle of a paragraph.
We do not practice any of these.
Scraped Content: This is simply scraping content from other sources on the internet and then using it on clients websites.
We do not do this practice.
Irrelevant Keywords: This is sometimes referred to as ‘Keyword Stuffing’, whereby Keywords that the website is targeting have been placed all over the website in an irregular fashion so that they might appear in a list.
We do not practice this method.
There are additional sections of the Quality Guidelines that Google writes about, but they are less relevant to SEO consulting. Please feel free to visit their website for further information.
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