SEO Should Be Considered A Long-Term Investment
SEO can certainly have its benefits, providing that your company is able to see a significant increase in leads, customers, revenue and eventually profits. The trouble with most companies is that when an SEO agency tries to contact them, they then perceive any SEO to be a COST and not as INVESTMENT. Where over time, the investment Y should be a lot less than the additional revenue generated X.
If you understand ROI, then you will like a return on your investment of 500%-1000% and things like doubling your net worth and increases in your assets. Well with top rankings for a number of targeted keywords will bring you that return on your investment, that is how effective SEO can be for a company who finds SEO experts and it works for them.
We have two examples whereby there is a direct link between ranking increases of a website can be seen, against a positive net growth in the value of the business, in both assets and net worth.
The screen shots involved use SEMrush.com, this will show me that an SEO consultant has been used to gain rankings in Google and Companycheck.com to confirm increases the company’s financial position.
Real Life Examples
Example 1: (ACR London Ltd* - An Air Conditioning Company in London)
By clicking through the gallery below you will notice that ACR London Ltd started to gain rankings in Google in Q4 2012 and they steadily gained more page 1 rankings from the middle of 2013.
The rankings have held consistently since 2013 all the way to the middle of 2016.
While their rankings increased and stayed, they were able to increase the net value of their business (company number 04097241) from £204k in 2012 to £576k in 2016.
*The data we show here is public information as the company used in the example is a Limited company.
Gallery For Example 1
Example 2: (Mr Window Ltd* - A Double Glazing Company in Essex)
From the beginning of 2012, Mr Window started to get significant traction in the Search Engine Rankings (SERPs). The rankings have continued well in 2016. Therefore we should be able to conclude that there should be a corresponding increase in Mr Window Ltd net worth and assets.
What we find by looking at the valuation of the company from 2011 to 2015 is that their net worth increased from £302k to £569k.
By clicking through the below gallery you will see the consistent rankings and increases in net worth
*The data we show here is public information as the company used in the example is a Limited company.
Gallery For Example 2
Hopefully, this explanation on how the costs of SEO are not high if you can see the returns that are achievable when you choose to use an expert SEO consultancy in Essex. If you still want to read more about what SEO actually is, then return to the main SEO page explanation page.
In the examples here, SEO value is fully explained and outlined to be positively beneficial to the companies involved. And that both these companies experienced a positive return on their SEO investments.
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